Jerry Eisen is a career creative, professional strategist, and COO of Think Agency, Inc., where he has spent three decades studying persuasion, design, brand mythology, and the strange mechanics of preference. Raised between science and scripture, he became fascinated early by the stories humans use to explain their origins—and limit their possibilities. A graduate of Florida Southern College, Jerry writes from Florida and fronts the alt/indie band Catapult Rides, where many of ALMOST MAGNIFICENT’s themes first emerged as lyrics: creation, control, and how sentient beings find purpose.